Alex founded The Arcoíris Design Co, a boutique Brand & Web design studio combining strategic design with intuitive guidance to help her clients showcase their gifts with confidence. Catering to her clients and fellow designers through Branding Design, Web Design, White Label Development, and Squarespace templates, she captures her clients colorful visions and creates unforgettable brands that will always showcase the fun in life.
We go wayyyy back. Alex was my 2nd ever client as a VA so you could say where we are now is not where we started. In this case study I am going to be highlighting the big wins from our year together and of course introduce you to your new favorite rainbow gal with a huge heart. Alex came to me with a lot of goals and dreams needed a little mini me to help bring those dreams to life. Alex will always be a huge part of my journey so here is a little taste.

Alex founded The Arcoíris Design Co, a boutique Brand & Web design studio combining strategic design with intuitive guidance to help her clients showcase their gifts with confidence. Catering to her clients and fellow designers through Branding Design, Web Design, White Label Development, and Squarespace templates, she captures her clients colorful visions and creates unforgettable brands that will always showcase the fun in life.

We go wayyyy back. Alex was my 2nd ever client as a VA so you could say where we are now is not where we started. In this case study I am going to be highlighting the big wins from our year together and of course introduce you to your new favorite rainbow gal with a huge heart. Alex came to me with a lot of goals and dreams needed a little mini me to help bring those dreams to life. Alex will always be a huge part of my journey so here is a little taste.

+ where we started

Where it all began

goals

organize that creative brain
build out functioning operations
launch a template shop
pass off client deliveries
regular design support
find a passion for business
learn more about sqs & shopify
did i mention getting organized
shining her light on fellow designers

business foundations + Operations

Alex...you know I love ya but, we both agree that most creatives in the world just aren't built for organization. One of the number one complaints she got from her clients was that Click Up was way to confusing, everything was everywhere, and she couldn't keep track of it all. So together we fell in LOVE with Notion and have never looked back. She might love it more than I do at this point. After looking at her client experience and all the various programs she was using she slimmed it down, created the ultimate Notion hub for EVERYTHING and created a clear and concise client experience for any type of project. I still get messages today about how she decided to make a plant care Notion board to organize when to water her plants. If you knew her a couple years ago you know this is a big accomplishment. This isn't me knocking her at all, it is a common occurrence with creatives and that is why I am here! 

Alex...you know I love ya but, we both agree that most creatives in the world just aren't built for organization. One of the number one complaints she got from her clients was that Click Up was way to confusing, everything was everywhere, and she couldn't keep track of it all. So together we fell in LOVE with Notion and have never looked back. She might love it more than I do at this point. After looking at her client experience and all the various programs she was using she slimmed it down, created the ultimate Notion hub for EVERYTHING and created a clear and concise client experience for any type of project.

I still get messages today about how she decided to make a plant care Notion board to organize when to water her plants. If you knew her a couple years ago you know this is a big accomplishment. This isn't me knocking her at all, it is a common occurrence with creatives and that is why I am here!

is the key

proper INFRASTRUCTURE 

design assistance

This girl pumps out SQS website templates like it is nobody's business. She is such a fast developer and her code is clean. One of her big endeavors with our time together was launching her template shop and I would say looking at where we have come after a year of it being launched and 7 templates later, including an astrology series of templates, I am impressed. With all of the back end taken care of, mockup after mockup created, she has templates that not only her audience uses but, also fellow designers.

After going through a year together of many ups and downs the most fulfilling was having our magic little brainstorms and business discussions that led to a lot of break through. Now she is able to serve her audience of potential clients and her fellow designers as well with White Label Design (including The Wildcraft Studio).

creating magic

a dynamic duo

squarespace template shop

outcome

organized and loves to organize now
built out functioning operations
LAUNCHed A TEMPLATE SHOP
found life & business balance
gained time back from design support
Found A PASSION FOR BUSINESS
LEARNed MORE ABOUT SQS & SHOPIFY
Began working with designers in development
Claimed her creativity back