Melissa (every one calls her 'Melo') founded Melo Creative, a Creative Direction, Branding, & Showit Web Design studio for people who scribble outside of the lines. Catering to her clients through Creative Direction + Photoshoot Expertise, her iconic Big Digital Energy Branding Experience, and her Showit Web Design + Templates, she captures her clients visions and creates an overall brand that elevates their business to a new level.
Melo came to me in March 2022 in need of a team member that could act as her ultimate right hand and mini me. This came in the form of being her Design Partner, Business Foundations, & Operations to tackle her front end and back end while bringing back space to get creative again. When she approached me I saw a very stressed, jaded, and overwhelmed designer...let's see where we are now after 8 months and counting!

Melissa (every one calls her 'Melo') founded Melo Creative, a Creative Direction, Branding, & Showit Web Design studio for people who scribble outside of the lines. Catering to her clients through Creative Direction + Photoshoot Expertise, her iconic Big Digital Energy Branding Experience, and her Showit Web Design + Templates, she captures her clients visions and creates a overall brand that elevates their business into a new level.

Melo came to me in March 2022 in need of a team member that could act as her ultimate right hand and mini me. This came in the form of being her Design Partner, Business Foundations, & Operations to tackle her front end and back end while bringing back space to get creative again. When she approached me I saw a very stressed, jaded, and overwhelmed designer...let's see where we are now after 8 months and counting!

+ where we started

Where it all began

goals

solidify INFRASTRUCTURE
build out functioning crm
launch a template shop
position passive income streams
regular design support
help with project management
space to create a course
feels better in business
create what she loves

business foundations + Operations

Melo Creative has always been a hot commodity, as it should be. However, commonly with fast success means lack of infrastructure. This can get you by in the beginning but, eventually you are going to turn a corner in your business and NEED some kind of infrastructure to keep up. Now this was not a one and done operation. We still make lots of changes week to week as her business evolves but, we laid down the foundations for her business to be able to succeed, no matter what direction she wanted to pivot. What does this look like? We audited her onboarding experience and decided to build a Dubsado Proposal, Invoice, and Contract system with Canned Emails. As well as, a very beefy Google Drive system that works so well with getting what we need for the client's project fast. We also set up her M/M Notion Bundle to provide her with the building blocks to balance everything that is going on internally.

Melo Creative has always been a hot commodity, as it should be. However, commonly with fast success means lack of infrastructure. This can get you by in the beginning but, eventually you are going to turn a corner in your business and NEED some kind of infrastructure to keep up. Now this was not a one and done operation. We still make lots of changes week to week as her business evolves but, we laid down the foundations for her business to be able to succeed, no matter what direction she wanted to pivot.

What does this look like? We audited her onboarding experience and decided to build a Dubsado Proposal, Invoice, and Contract system with Canned Emails. As well as, a very beefy Google Drive system that works so well with getting what we need for the client's project fast. We also set up her M/M Notion Bundle to provide her with the building blocks to balance everything that is going on internally.

is the key

proper INFRASTRUCTURE 

design partnership

It was VERY early on that we realized with my Generator energy and Melo's projector energy that putting our forces together in the Design aspects were going to be invaluable.

This began with giving a helping hand in all of the Web Design projects. Not limited to, mobile optimization, hacking Showit to do what we want (iykyk), full development, heavy design based on concepts, and what ever else was needed to bring these beautiful websites to life. From there we have expanded into partnering in Branding as well when it comes to logo mockups, final files, and general feedback.

One of my biggest honors was bringing Melo Creative's new home base to life and allowing Melo to step into a new era. Designing this editorial and eye catching website was so much fun! You can view the live site here.

creating magic

a dynamic duo

custom website design

template shop highlight

shop skade

shop peach

shop zumi

*if you wish to shop through mspring creative for any of these templates the link  above are affiliate links.

view live demo

view live demo

view live demo

shop Clove

view live demo

It wouldn't be a Case Study without mentioning our pride and joy...The Melo Creative Template Shop. When Melo first came to me this was a HUGE goal for her and her business to launch. Not only for passive income BUT, it became very clear that fully custom web design at the rate Melo Creative was booking was not sustainable. In walks in Website Template Customization. By creating website templates that cater to her audience and have a little bit more of a turn key process involved with them it has allowed her website projects to be cut into a fraction of the time with just as much if not more strategy and intention poured into her clients. This is a project that I encourage everyone to see if it is a right move for their business as they venture into scaling and creating the space for work life balance.

us both giddy

the project that had

outcome

Solid INFRASTRUCTURE
functioning crm
launched template shop
passive income streams launched
full service design support
project management taken care of
course build out in works
creativity flourishing
excited to show up